Looking pretty is serious business, with the sector continuing to register good growth. Image: Waldo Swiegers, Bloomberg A struggling economy doesn’t necessarily mean makeup products will be left on the store shelf, but those shopping for cosmetics are increasingly looking for more affordable and organic brands. According to market research firm Euromonitor International, although consumers are cutting back on non-essential goods, beauty and personal care products continue to register good growth, despite the challenges in the market. “On the demand side, a strong personal grooming trend where greater importance was attached…
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