Austrian packaging manufacturer Alpla is building a new production site near Johannesburg which will combine activities from five existing plants. As part of the consolidation, the production of five existing plants in Harrismith, Denver, Isando, Kempton Park and Samrand will be transferred to the new plant in Lanseria. Located in the province of Gauteng, the factory aims to simplify and optimise manufacturing processes while also contributing to improving logistics and transport. Standard bottle solutions and tailor-made packaging for the food, personal care, home care, chemical, detergent and pharmaceutical industries will…
Read MoreCategory: PACKAGING AND PRINT
The right packaging is a winning formula
Industrial designing and packaging are some of the most essential selling points of a product and one entrepreneur perfecting the art is Sibusiso Mkhwanazi with his Sintu Design: Rooted Innovation studio. Founded in 2017 by the Centurion, Pretoria-based creator and director, Sintu Design specialises in concept development, design thinking, product development and computer-aided design. Mkhwanazi’s journey started with a job at the SA Bureau of Standards, where he developed products for the engineering and manufacturing sectors for mass production and distribution. “So my first major product was designing a prototype…
Read MoreAgile: beyond the buzz word for Pyrotec
Agile – one of business’s trending buzz words. But what does it mean? In sport, agility is the ability of athletes to be in control of their bodies while moving or changing direction or position quickly and effectively. To do this, fast reflexes, coordination, balance and speed are matched with the right response to the changing situation. In business, agility refers to an organisation’s ability to rapidly respond to change. This includes adapting goods and services to meet customer demands or restructuring operations to respond to market and environmental changes.…
Read MoreDisruptive technology for constructive change
In industry and manufacturing, we’ve seen this linked to the Fourth Industrial Revolution (Industry 4.0) and as the Industrial Internet of Things (IIoT).
Read MoreA generation without labels
According to Vaughan Croeser, brand director for Castle Lager Africa, ‘the main barrier keeping people away from each other is the pervasiveness of labels and stereotypes, and the misconceptions we carry about other people’. To help fix this divide, Castle Lager Africa launched its thought-provoking and well-received #smashthelabel campaign. While Castle Lager believes in a world without cultural prejudice or segregation, other less negatively perceived labels are also widely used to identify generations of people: Gen X, Millennials or Gen Y or, most recently, Gen Z or Centennials. But just…
Read MoreTrends driving on-pack promotions
Mintel revealed six key consumer trends that will impact global markets in in 2019 and beyond. In its report, Mintel states that the global consumer landscape will evolve as never before, driven by themes of privacy, individuality, wellness, convenience and connectivity. Total wellbeing Consumers are treating their bodies like an ecosystem and seeking solutions that complement their personal health and evolving needs. Challenge accepted There’s a growing momentum to take on new challenges, which is driving consumers to reach new heights and uncover new passions. Rethink plastic While not inherently…
Read MoreDo-It® Hang Tabs – Hang, Promote & Sell
Grabbing shoppers’ attention in the grocery aisle on a crowded supermarket shelf or at the point of purchase is becoming much more challenging, especially when competing against brands with bigger marketing budgets. Pyrotec PackMedia’s Do-It® range of hang tabs and display strips is ideal for brand owners who are looking for smart and affordable ways to increase the shelf appeal of their products in the retail space. With our range of merchandising solutions, brand owners can enhance brand presence in-store and make their products stand out from the crowd without…
Read MoreNew PE home for Coca-Cola Beverage giant opens hi-tech headquarters in Humerail
Coca-Cola Beverages Africa (CCBA) unveiled the new, hi-tech epicentre of its multibillion-rand African operations in Port Elizabeth yesterday. The company’s new headquarters, which now house Africa’s largest Coca-Cola bottler and the seventh largest in the world by revenue, is optimally positioned in a new, purpose-built building in the Waterfront Business Park in Humerail. That the beverages giant – which bottles an extensive portfolio of products ranging from water to Fanta and its iconic, original Coca-Cola – is headquartered in Port Elizabeth, is a significant nod to the city. The company…
Read MoreThree Reasons Product Placement and Cross-Merchandising are Important
Cross-merchandising will help you get the most out of customer traffic in your store. Consumers also benefit from the suggestion of additional, complementary items. Positive shopping experiences are sure to help you attract customers, create customer loyalty, and increase sales. Draw in customers and increase customer loyalty Most people are busy and will appreciate any effort to help cut down on their shopping time. If a customer is planning on picking up a bottle of wine and a bottle opener – which is typically on opposite sides of a…
Read MoreSpecial occasions: ideas for your on-pack promotion
Special occasions like Valentine’s Day, Mother’s Day, Father’s Day, Halloween and even Braai Day (South Africa’s Heritage Day) are key events on most brands’ marketing calendars. Many members of the public welcome these days as a break from the day-to-day routine, as well as a chance to treat and celebrate with the ones they love. These eagerly anticipated days present companies and their marketing teams with an excellent opportunity to increase brand awareness and drive sales – even if they are not selling goods that are traditionally sought-after as…
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